Homer Glen Dental
17
17 new patients in under 30 days on $1.1K of ad spend.
Tracked calls, a purpose-built booking page, and follow-up that reached callers before the practice down the street did.
Explore dental and ortho marketingMedical practices
Marketing built specifically for medical practices
We run patient acquisition for clinics and practices across the country. Every call is recorded and attributed, so you see what a new patient actually costs instead of taking an agency's word for it.
Google Ads Partner
$50K+ Monthly Spend Managed
US & Canada
Dedicated Account Manager
Call Tracking · Recording
AI Lead Follow-up
Attribution-First
Google Ads Partner
$50K+ Monthly Spend Managed
US & Canada
Dedicated Account Manager
Call Tracking · Recording
AI Lead Follow-up
Attribution-First
Google Ads Partner
$50K+ Monthly Spend Managed
US & Canada
Dedicated Account Manager
Call Tracking · Recording
AI Lead Follow-up
Attribution-First
The problem
Most practices cannot answer one question.
The question is simple: what does a new patient cost? Most practices cannot trace a booked appointment back to the campaign that produced it, so the answer is a guess dressed up as a number.
In healthcare the phone is the conversion. A patient in discomfort calls, asks two questions, and books. That call is the outcome that matters, and in most accounts it is the one thing nobody is tracking.
So agencies report clicks and impressions instead. Not because those numbers explain anything, but because they are easy to produce. A physician or practice owner is left approving spend with no line between the budget and the schedule.
Who we work with
Specialties we work with
01
Pain management and neuropathy
High-intent search from patients already looking for relief, routed to a provider who can see them this week.
02
Urgent care
Visibility at the moment of need, with call handling built for walk-in decision windows.
03
Primary care and family medicine
Steady new-patient panel growth, attributed to the campaign that produced each call.
04
Dental and orthodontics
Practices in dental and ortho have their own page with the full playbook.
Explore
05
Orthopedics and sports medicine
Procedure-level demand capture with consult booking tracked end to end.
06
Podiatry
Condition-led campaigns that separate routine care from surgical consults.
07
Dermatology
Medical and cosmetic service lines kept distinct, so budget follows the right patient.
08
Physical therapy and chiropractic
Referral-independent patient flow with recorded calls and clean source data.
Cost per lead
What a lead actually costs, by specialty
Our figures are cost per qualified lead, meaning a tracked call lasting over one minute. Published industry figures count any form submission or any call, which is a lower bar. Published benchmarks also vary widely by source, so read them as ranges rather than averages.
| Specialty | Our cost per qualified lead | Published industry figure |
|---|---|---|
| Family practice | $20 to $25 | $62.80 |
| Urgent care | $35 | $60 |
| Dental, general | $75 | $130 |
| Pain management | $32 to $60 (projected) | No published benchmark exists |
| Emergency medicine | — | $41.68 |
| Chiropractic | — | $15 to $250, driven by market size |
No published source reports a cost per lead benchmark for pain management or gastroenterology, which is worth knowing if you have ever been quoted one.
What we build
From search to booked appointment, every step accounted for
- 01Search campaigns built around high-intent patient searches, in English and Spanish where the market supports it
- 02A purpose-built landing page designed to convert a person in pain into a booked appointment
- 03Local listing rebuild, category correction and citation cleanup
- 04Call tracking with recording, at a one minute qualification threshold, attributed to the campaign that produced each call
- 05A HIPAA-compliant CRM holding every lead with its source attached
- 06Automated review generation, with unhappy responses routed privately to the practice rather than to the public record
Compliance
How we handle compliance
Patient data.
No patient data is uploaded to any advertising platform at any point. Call recordings and CRM records are held in HIPAA-compliant systems, and we sign a business associate agreement before any engagement begins.
Flat fees, always.
Our fees are flat monthly amounts for defined deliverables. We do not charge per patient, per lead, or a share of collections. For any practice billing Medicare or Medicaid, volume-based marketing fees fall outside the federal Anti-Kickback Statute safe harbours, so we will not offer that structure.
Advertising claims.
Every medical claim is submitted for the practice's approval before it goes live.
Proof
Numbers, not narratives.
First Care Family Clinic
30% MoM
Consistent month-over-month new patient growth across multiple locations.
Multi-location clinic group with disciplined budgets, location-aware creative, and a dedicated account manager per site.
See the full case studyFirst Care Urgent Care
3 markets
Immediate-care demand scaled across three markets at once.
Same-day appointment campaigns tied to call tracking and recording, so front-desk handling was reviewed alongside spend.
See the full case studySF Aesthetics
<$100
Compliant medical aesthetics ads with cost per lead held under $100.
Won policy approval in a restricted category and kept acquisition cost steady while volume grew.
See the full case studyFAQ
Questions practice owners actually ask.
Month one runs above target while the account builds conversion history, typically settling between weeks six and ten.
Yes. We run campaigns for practices nationally.
A 90 day initial term, then month to month.
Yes, and we sign a BAA before starting.
Yes, and our flat fee structure is designed specifically for that.
Yes, ask us.
Next step
Let's see what your numbers look like.
30-minute strategy call. We'll review your current spend, your tracking, and where the leaks are.